What it does
A tray is the working surface of a counter. It comes out of the case, goes on the counter in front of the customer, and holds the pieces still while they are looked at.
Lacquered wood on a display tray, specifically
A wooden tray with a fabric insert is the classic counter build: the tray takes the handling, the insert takes the jewellery. Specify them as two parts so the insert can be replaced.
Getting the proportion right
Slot layout is the whole decision — how many, what for, and how they are grouped. A ring tray with a row of slots serves a different sale from a mixed tray with one of each.
How wood display is made
Wood is machined and finished rather than covered, so the shape is cut from solid or from a veneered core and then sealed. That makes tolerances tighter than on a wrapped form, and it makes changes after tooling more expensive.
Where it is used
Counter selling, safe storage and trade-fair stands.
Wood under case lighting
A satin-sealed wood surface throws a soft reflection that reads warm, which flatters gold and works against platinum. A matt seal removes most of that and is the safer specification for a mixed-metal case.
The mistake to avoid
A tray that holds too many pieces stops being a presentation and becomes storage. Trays that come out of the case should hold what you intend to show.
Why lacquered wood
Lacquered wood display has weight and it makes a sound when it is set down. It reads as furniture rather than as a prop.
Dust dry. A gloss lacquer shows fingerprints under window lighting; a satin lacquer does not.
What we need from you
| What we need | Why |
|---|---|
| Height and footprint | Slot layout is the whole decision — how many, what for, and how they are grouped. |
| Lacquered wood colour | Matched to a Pantone reference or a swatch |
| Lacquered wood on this form | A wooden tray with a fabric insert is the classic counter build: the tray takes the handling, the insert takes the jewellery. |
Frequently asked questions
Can display trays be made in our brand colour?
Yes — the lacquered wood is matched to a Pantone reference or a physical swatch, and confirmed on a sample.
What sizes do display trays come in?
They are made to your dimensions. Slot layout is the whole decision — how many, what for, and how they are grouped. A ring tray with a row of slots serves a different sale from a mixed tray with one of each.
Is lacquered wood a good choice for a display tray?
A wooden tray with a fabric insert is the classic counter build: the tray takes the handling, the insert takes the jewellery. Specify them as two parts so the insert can be replaced.
What goes wrong most often with display trays?
A tray that holds too many pieces stops being a presentation and becomes storage. Trays that come out of the case should hold what you intend to show.
Can display trays be made to match our boxes?
Yes — the same lacquered wood and the same colour across boxes and display, ordered in one run.
Specify your display trays
Tell us your case or window height, what the display trays have to show, and your brand colour. We’ll send photos of our work and one clear, all-in quote.