What it does
A tray is the working surface of a counter. It comes out of the case, goes on the counter in front of the customer, and holds the pieces still while they are looked at.
Leatherette on a display tray, specifically
A leatherette tray wipes clean, which is the argument for it. It is the tray to specify where the counter sees a lot of hands and not much glass.
Getting the proportion right
Slot layout is the whole decision — how many, what for, and how they are grouped. A ring tray with a row of slots serves a different sale from a mixed tray with one of each.
How leatherette is applied to a display form
Leatherette is wrapped and its edges are turned under, so every visible edge is a folded edge rather than a cut one. It will not stretch far, so a tight compound curve is built up in sections with the joins placed where they face away from the customer.
Where it is used
Counter selling, safe storage and trade-fair stands.
Leatherette under case lighting
It has a slight sheen, so a strong spot will show a highlight along the top of a riser. That is usually flattering on a plain block and unflattering on a curved bust, which is worth knowing before you specify it.
The mistake to avoid
A tray that holds too many pieces stops being a presentation and becomes storage. Trays that come out of the case should hold what you intend to show.
Why leatherette
Leatherette display gives a harder, more architectural line than fabric. The grain catches light along an edge, which defines the shape of a riser or a tray.
Wipes clean, which is why it suits trays that go on a counter and come back.
What we need from you
| What we need | Why |
|---|---|
| Height and footprint | Slot layout is the whole decision — how many, what for, and how they are grouped. |
| Leatherette colour | Matched to a Pantone reference or a swatch |
| Leatherette on this form | A leatherette tray wipes clean, which is the argument for it. |
Frequently asked questions
Can display trays be made in our brand colour?
Yes — the leatherette is matched to a Pantone reference or a physical swatch, and confirmed on a sample.
What sizes do display trays come in?
They are made to your dimensions. Slot layout is the whole decision — how many, what for, and how they are grouped. A ring tray with a row of slots serves a different sale from a mixed tray with one of each.
Is leatherette a good choice for a display tray?
A leatherette tray wipes clean, which is the argument for it. It is the tray to specify where the counter sees a lot of hands and not much glass.
What goes wrong most often with display trays?
A tray that holds too many pieces stops being a presentation and becomes storage. Trays that come out of the case should hold what you intend to show.
Can display trays be made to match our boxes?
Yes — the same leatherette and the same colour across boxes and display, ordered in one run.
Specify your display trays
Tell us your case or window height, what the display trays have to show, and your brand colour. We’ll send photos of our work and one clear, all-in quote.