What it does
A tray is the working surface of a counter. It comes out of the case, goes on the counter in front of the customer, and holds the pieces still while they are looked at.
Microfibre suede on a display tray, specifically
This is the open-counter tray material. Suede takes handling without showing the flattening that gives a velvet tray away after a month.
Getting the proportion right
Slot layout is the whole decision — how many, what for, and how they are grouped. A ring tray with a row of slots serves a different sale from a mixed tray with one of each.
How microfibre suede is applied to a display form
Microfibre suede has a short, even nap and no grain direction to match, so it wraps a compound curve more cleanly than velvet and shows fewer joins. That makes it the default on shaped forms.
Where it is used
Counter selling, safe storage and trade-fair stands.
Suede under case lighting
Suede reads matte and even, with none of the sheen shift you get across velvet as you move around a case. Under LED spots it holds one tone from every viewing angle, which is why window dressers ask for it.
The mistake to avoid
A tray that holds too many pieces stops being a presentation and becomes storage. Trays that come out of the case should hold what you intend to show.
Why microfibre suede
Microfibre suede is the working surface of most modern counters. Short nap, matte, and it does not shed onto a polished piece.
Brush with the nap. It recovers from handling better than velvet and is the safer choice for display that is moved every day.
What we need from you
| What we need | Why |
|---|---|
| Height and footprint | Slot layout is the whole decision — how many, what for, and how they are grouped. |
| Microfibre suede colour | Matched to a Pantone reference or a swatch |
| Microfibre suede on this form | This is the open-counter tray material. |
Frequently asked questions
Can display trays be made in our brand colour?
Yes — the microfibre suede is matched to a Pantone reference or a physical swatch, and confirmed on a sample.
What sizes do display trays come in?
They are made to your dimensions. Slot layout is the whole decision — how many, what for, and how they are grouped. A ring tray with a row of slots serves a different sale from a mixed tray with one of each.
Is microfibre suede a good choice for a display tray?
This is the open-counter tray material. Suede takes handling without showing the flattening that gives a velvet tray away after a month.
What goes wrong most often with display trays?
A tray that holds too many pieces stops being a presentation and becomes storage. Trays that come out of the case should hold what you intend to show.
Can display trays be made to match our boxes?
Yes — the same microfibre suede and the same colour across boxes and display, ordered in one run.
Specify your display trays
Tell us your case or window height, what the display trays have to show, and your brand colour. We’ll send photos of our work and one clear, all-in quote.