What it does
A card holder stands a price card, a credit line or a certificate upright next to the piece it belongs to. It is the least glamorous thing on a counter and the one that is most often mismatched to everything else.
Lacquered wood on a card holder, specifically
A milled wooden slot is exact and will hold the card stock it was cut for and nothing thicker. Tell us the stock as well as the card size or the holder will be wrong in a way that is not fixable.
Getting the proportion right
Card size decides the slot, and the slot has to grip a card without creasing it. A holder cut for a thick board card will drop a thin printed one, so tell us the card stock as well as the dimensions.
How wood display is made
Wood is machined and finished rather than covered, so the shape is cut from solid or from a veneered core and then sealed. That makes tolerances tighter than on a wrapped form, and it makes changes after tooling more expensive.
Where it is used
Every counter and window that shows a price, a credit or a certificate — which in practice is most of them.
Wood under case lighting
A satin-sealed wood surface throws a soft reflection that reads warm, which flatters gold and works against platinum. A matt seal removes most of that and is the safer specification for a mixed-metal case.
The mistake to avoid
Buying holders separately from the rest of the display is the usual mistake. They end up in a different colour and a different material, and they are the item the customer's eye lands on next to the piece.
Why lacquered wood
Lacquered wood display has weight and it makes a sound when it is set down. It reads as furniture rather than as a prop.
Dust dry. A gloss lacquer shows fingerprints under window lighting; a satin lacquer does not.
What we need from you
| What we need | Why |
|---|---|
| Height and footprint | Card size decides the slot, and the slot has to grip a card without creasing it. |
| Lacquered wood colour | Matched to a Pantone reference or a swatch |
| Lacquered wood on this form | A milled wooden slot is exact and will hold the card stock it was cut for and nothing thicker. |
Frequently asked questions
Can card holders be made in our brand colour?
Yes — the lacquered wood is matched to a Pantone reference or a physical swatch, and confirmed on a sample.
What sizes do card holders come in?
They are made to your dimensions. Card size decides the slot, and the slot has to grip a card without creasing it. A holder cut for a thick board card will drop a thin printed one, so tell us the card stock as well as the dimensions.
Is lacquered wood a good choice for a card holder?
A milled wooden slot is exact and will hold the card stock it was cut for and nothing thicker. Tell us the stock as well as the card size or the holder will be wrong in a way that is not fixable.
What goes wrong most often with card holders?
Buying holders separately from the rest of the display is the usual mistake. They end up in a different colour and a different material, and they are the item the customer's eye lands on next to the piece.
Can card holders be made to match our boxes?
Yes — the same lacquered wood and the same colour across boxes and display, ordered in one run.
Specify your card holders
Tell us your case or window height, what the card holders have to show, and your brand colour. We’ll send photos of our work and one clear, all-in quote.