What it does
A card holder stands a price card, a credit line or a certificate upright next to the piece it belongs to. It is the least glamorous thing on a counter and the one that is most often mismatched to everything else.
Microfibre suede on a card holder, specifically
Suede holds a card without creasing it and stays even in tone next to a suede tray. Ordered separately it will not match; ordered in the same run it does.
Getting the proportion right
Card size decides the slot, and the slot has to grip a card without creasing it. A holder cut for a thick board card will drop a thin printed one, so tell us the card stock as well as the dimensions.
How microfibre suede is applied to a display form
Microfibre suede has a short, even nap and no grain direction to match, so it wraps a compound curve more cleanly than velvet and shows fewer joins. That makes it the default on shaped forms.
Where it is used
Every counter and window that shows a price, a credit or a certificate — which in practice is most of them.
Suede under case lighting
Suede reads matte and even, with none of the sheen shift you get across velvet as you move around a case. Under LED spots it holds one tone from every viewing angle, which is why window dressers ask for it.
The mistake to avoid
Buying holders separately from the rest of the display is the usual mistake. They end up in a different colour and a different material, and they are the item the customer's eye lands on next to the piece.
Why microfibre suede
Microfibre suede is the working surface of most modern counters. Short nap, matte, and it does not shed onto a polished piece.
Brush with the nap. It recovers from handling better than velvet and is the safer choice for display that is moved every day.
What we need from you
| What we need | Why |
|---|---|
| Height and footprint | Card size decides the slot, and the slot has to grip a card without creasing it. |
| Microfibre suede colour | Matched to a Pantone reference or a swatch |
| Microfibre suede on this form | Suede holds a card without creasing it and stays even in tone next to a suede tray. |
Frequently asked questions
Can card holders be made in our brand colour?
Yes — the microfibre suede is matched to a Pantone reference or a physical swatch, and confirmed on a sample.
What sizes do card holders come in?
They are made to your dimensions. Card size decides the slot, and the slot has to grip a card without creasing it. A holder cut for a thick board card will drop a thin printed one, so tell us the card stock as well as the dimensions.
Is microfibre suede a good choice for a card holder?
Suede holds a card without creasing it and stays even in tone next to a suede tray. Ordered separately it will not match; ordered in the same run it does.
What goes wrong most often with card holders?
Buying holders separately from the rest of the display is the usual mistake. They end up in a different colour and a different material, and they are the item the customer's eye lands on next to the piece.
Can card holders be made to match our boxes?
Yes — the same microfibre suede and the same colour across boxes and display, ordered in one run.
Specify your card holders
Tell us your case or window height, what the card holders have to show, and your brand colour. We’ll send photos of our work and one clear, all-in quote.