What it does
A card holder stands a price card, a credit line or a certificate upright next to the piece it belongs to. It is the least glamorous thing on a counter and the one that is most often mismatched to everything else.
Leather on a card holder, specifically
A hide card holder is the item that tells a customer the counter was specified rather than assembled. It is also the one most often left out of the order and bought later in the wrong colour.
Getting the proportion right
Card size decides the slot, and the slot has to grip a card without creasing it. A holder cut for a thick board card will drop a thin printed one, so tell us the card stock as well as the dimensions.
How leather is applied to a display form
Hide is cut, skived at the edges and wrapped, and grain varies from panel to panel. On a set of risers we cut every piece from the same hide so the set matches, and we say so on the drawing.
Where it is used
Every counter and window that shows a price, a credit or a certificate — which in practice is most of them.
Leather under case lighting
Hide reflects softly and unevenly, which is what makes it look expensive and what makes it hard to photograph. It also darkens where it is handled, so an open-counter display in hide develops a patina rather than staying new.
The mistake to avoid
Buying holders separately from the rest of the display is the usual mistake. They end up in a different colour and a different material, and they are the item the customer's eye lands on next to the piece.
Why leather
Leather-covered display carries the grain and the slight colour variation of hide. On a counter it reads as furniture rather than as a prop, and it ages with the shop rather than staying new.
Keep out of direct window sun, which lightens hide unevenly. A conditioner once a year on a piece that stays on show.
What we need from you
| What we need | Why |
|---|---|
| Height and footprint | Card size decides the slot, and the slot has to grip a card without creasing it. |
| Leather colour | Matched to a Pantone reference or a swatch |
| Leather on this form | A hide card holder is the item that tells a customer the counter was specified rather than assembled. |
Frequently asked questions
Can card holders be made in our brand colour?
Yes — the leather is matched to a Pantone reference or a physical swatch, and confirmed on a sample.
What sizes do card holders come in?
They are made to your dimensions. Card size decides the slot, and the slot has to grip a card without creasing it. A holder cut for a thick board card will drop a thin printed one, so tell us the card stock as well as the dimensions.
Is leather a good choice for a card holder?
A hide card holder is the item that tells a customer the counter was specified rather than assembled. It is also the one most often left out of the order and bought later in the wrong colour.
What goes wrong most often with card holders?
Buying holders separately from the rest of the display is the usual mistake. They end up in a different colour and a different material, and they are the item the customer's eye lands on next to the piece.
Can card holders be made to match our boxes?
Yes — the same leather and the same colour across boxes and display, ordered in one run.
Specify your card holders
Tell us your case or window height, what the card holders have to show, and your brand colour. We’ll send photos of our work and one clear, all-in quote.