What it does
A brooch stand is an upright faced panel that a brooch pins into, so the piece is seen face-on at eye level rather than lying flat where it reads as a disc.
Velvet on a brooch stand, specifically
This is velvet's best display application. A pin passes cleanly through the pile and the nap closes behind it, so the panel does not show a row of old holes after a season of use.
Getting the proportion right
The panel has to be soft enough to take a pin and firm enough to hold one. That means a faced board rather than a hard surface, and it means the facing is the working part of the display rather than a covering.
How velvet is applied to a display form
Velvet is glued over the form and the pile has to run the same way on every face, or one side of the same block reads darker than the other. On a curved form it is cut in panels rather than stretched, because pile flattens where it is pulled.
Where it is used
Antique and estate counters, where brooches are a real category, and window work where a single important piece is being shown face-on.
Velvet under case lighting
Pile absorbs light instead of bouncing it, so a velvet display sinks into the background and the piece on it becomes the brightest thing in the case. It also means the display itself photographs dark, which suits a shop and not a catalogue shot.
The mistake to avoid
Repeated pinning in the same place wears a hole that shows when the piece is lifted out. A replaceable faced panel solves it; a permanently covered one has to be replaced whole.
Why velvet
Velvet-covered display reads as traditional and formal. The pile absorbs light rather than reflecting it, so the piece on top is the brightest thing in the case.
The pile shows handling and dust. Velvet display belongs behind glass, brushed regularly; on an open counter it ages faster than suede.
What we need from you
| What we need | Why |
|---|---|
| Height and footprint | The panel has to be soft enough to take a pin and firm enough to hold one. |
| Velvet colour | Matched to a Pantone reference or a swatch |
| Velvet on this form | This is velvet's best display application. |
Frequently asked questions
Can brooch stands be made in our brand colour?
Yes — the velvet is matched to a Pantone reference or a physical swatch, and confirmed on a sample.
What sizes do brooch stands come in?
They are made to your dimensions. The panel has to be soft enough to take a pin and firm enough to hold one. That means a faced board rather than a hard surface, and it means the facing is the working part of the display rather than a covering.
Is velvet a good choice for a brooch stand?
This is velvet's best display application. A pin passes cleanly through the pile and the nap closes behind it, so the panel does not show a row of old holes after a season of use.
What goes wrong most often with brooch stands?
Repeated pinning in the same place wears a hole that shows when the piece is lifted out. A replaceable faced panel solves it; a permanently covered one has to be replaced whole.
Can brooch stands be made to match our boxes?
Yes — the same velvet and the same colour across boxes and display, ordered in one run.
Specify your brooch stands
Tell us your case or window height, what the brooch stands have to show, and your brand colour. We’ll send photos of our work and one clear, all-in quote.