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Made to Order · Since 1971

Velvet Necklace Busts

Necklace busts in velvet, made to your dimensions and your colours. A bust is a compound curve and velvet is panelled over it, so the seam placement is a design decision — run it down the centre back where the necklace clasp sits and it disappears.

Velvet necklace busts for a jewellery counter, made by Chung Ngai
Velvet necklace busts — made to your dimensions and your colours

What it does

A necklace bust is a shaped form that holds a necklace the way it sits on a neck. It is the only display that shows a piece at its working shape — flat on a tray, a necklace reads as a line; on a bust it reads as a necklace.

Velvet on a necklace bust, specifically

A bust is a compound curve and velvet is panelled over it, so the seam placement is a design decision — run it down the centre back where the necklace clasp sits and it disappears.

Getting the proportion right

Height decides what it suits. A short bust presents a choker or a pendant at eye level in a counter case; a tall bust is for long chains and for window work where the piece has to be seen from standing height.

How velvet is applied to a display form

Velvet is glued over the form and the pile has to run the same way on every face, or one side of the same block reads darker than the other. On a curved form it is cut in panels rather than stretched, because pile flattens where it is pulled.

Where it is used

Counter cases, window displays and trade-fair stands.

Velvet under case lighting

Pile absorbs light instead of bouncing it, so a velvet display sinks into the background and the piece on it becomes the brightest thing in the case. It also means the display itself photographs dark, which suits a shop and not a catalogue shot.

The mistake to avoid

A bust that is too wide at the shoulder pushes a short necklace out of shape. Match the bust to the shortest chain you will show on it, not the longest.

Why velvet

Velvet-covered display reads as traditional and formal. The pile absorbs light rather than reflecting it, so the piece on top is the brightest thing in the case.

The pile shows handling and dust. Velvet display belongs behind glass, brushed regularly; on an open counter it ages faster than suede.

What we need from you

What we needWhy
Height and footprintHeight decides what it suits.
Velvet colourMatched to a Pantone reference or a swatch
Velvet on this formA bust is a compound curve and velvet is panelled over it, so the seam placement is a design decision — run it down the centre back where the necklace clasp sits and it disappears.

Frequently asked questions

Can necklace busts be made in our brand colour?

Yes — the velvet is matched to a Pantone reference or a physical swatch, and confirmed on a sample.

What sizes do necklace busts come in?

They are made to your dimensions. Height decides what it suits. A short bust presents a choker or a pendant at eye level in a counter case; a tall bust is for long chains and for window work where the piece has to be seen from standing height.

Is velvet a good choice for a necklace bust?

A bust is a compound curve and velvet is panelled over it, so the seam placement is a design decision — run it down the centre back where the necklace clasp sits and it disappears.

What goes wrong most often with necklace busts?

A bust that is too wide at the shoulder pushes a short necklace out of shape. Match the bust to the shortest chain you will show on it, not the longest.

Can necklace busts be made to match our boxes?

Yes — the same velvet and the same colour across boxes and display, ordered in one run.

Specify your necklace busts

Tell us your case or window height, what the necklace busts have to show, and your brand colour. We’ll send photos of our work and one clear, all-in quote.