Navy in velvet, specifically
Navy velvet has real depth and it shifts noticeably with the angle of the light, which is why it looks expensive and why two panels can read as two colours if the pile runs differently. Pile direction has to be specified.
What navy does for the piece
Navy carries the authority of black with more warmth, and it flatters yellow gold more than black does. It is also kinder to silver, which a true black can leave looking grey.
What navy shows
Less than black, because there is less contrast for dust to sit against. Under warm shop light a deep navy reads as black at arm's length, which is the thing to check before committing.
Which metals and stones navy suits
Yellow gold and silver. Gold foil works on navy; silver foil has too little contrast to read.
Why velvet
Velvet is a cut-pile fabric with a longer, softer nap than microfibre suede. It is the traditional jewellery lining and still the one most buyers associate with a gift.
Putting your logo on velvet
Velvet does not hold a hot-stamp the way board or leatherette does. A metal plate, or a lid card, is the more reliable way to carry a logo on a velvet exterior.
Cutting the interior in velvet
A velvet slot closes on the shank under its own spring. The pile hides the cut edge, so the slot can be made slightly generous without looking loose.
Brush with the pile. Avoid pressing a heavy piece into the same spot for months at a time, or the pile takes a set.
What we need from you
| What we need | Why |
|---|---|
| Colour reference | A Pantone number, a swatch or an existing box |
| Piece dimensions | Sets the interior |
| Navy in velvet | Navy velvet has real depth and it shifts noticeably with the angle of the light, which is why it looks expensive and why two panels can read as two colours if the pile runs differently. |
Frequently asked questions
How does navy behave in velvet?
Navy velvet has real depth and it shifts noticeably with the angle of the light, which is why it looks expensive and why two panels can read as two colours if the pile runs differently. Pile direction has to be specified.
What logo methods suit velvet?
Velvet does not hold a hot-stamp the way board or leatherette does. A metal plate, or a lid card, is the more reliable way to carry a logo on a velvet exterior.
How does velvet wear in use?
Brush with the pile. Avoid pressing a heavy piece into the same spot for months at a time, or the pile takes a set.
Will a navy reorder match?
Close, not identical, across dye lots. Order the full quantity in one run, and we keep a retained swatch to match later orders against.
Specify your navy boxes
Tell us the piece, your brand and the quantity you have in mind. We’ll send photos of our work and one clear, all-in quote.