White in velvet, specifically
White velvet is the hardest fabric on this list to keep. Pile traps everything and there is no contrast to hide it, so it belongs behind glass and nowhere else.
What white does for the piece
White throws light back at the piece, which lifts diamonds and pale stones and makes a small piece read larger than a dark ground does. It suits bridal and contemporary ranges.
What white shows
Everything — hand oils, denim transfer, the mark of a shelf edge. A white box on an open counter has a working life measured in weeks.
Which metals and stones white suits
Diamonds, pale stones and bridal. It is a poor ground for anything warm or antique, which it makes look like a reproduction.
Why velvet
Velvet is a cut-pile fabric with a longer, softer nap than microfibre suede. It is the traditional jewellery lining and still the one most buyers associate with a gift.
Putting your logo on velvet
Velvet does not hold a hot-stamp the way board or leatherette does. A metal plate, or a lid card, is the more reliable way to carry a logo on a velvet exterior.
Cutting the interior in velvet
A velvet slot closes on the shank under its own spring. The pile hides the cut edge, so the slot can be made slightly generous without looking loose.
Brush with the pile. Avoid pressing a heavy piece into the same spot for months at a time, or the pile takes a set.
What we need from you
| What we need | Why |
|---|---|
| Colour reference | A Pantone number, a swatch or an existing box |
| Piece dimensions | Sets the interior |
| White in velvet | White velvet is the hardest fabric on this list to keep. |
Frequently asked questions
How does white behave in velvet?
White velvet is the hardest fabric on this list to keep. Pile traps everything and there is no contrast to hide it, so it belongs behind glass and nowhere else.
What logo methods suit velvet?
Velvet does not hold a hot-stamp the way board or leatherette does. A metal plate, or a lid card, is the more reliable way to carry a logo on a velvet exterior.
How does velvet wear in use?
Brush with the pile. Avoid pressing a heavy piece into the same spot for months at a time, or the pile takes a set.
Will a white reorder match?
Close, not identical, across dye lots. Order the full quantity in one run, and we keep a retained swatch to match later orders against.
Specify your white boxes
Tell us the piece, your brand and the quantity you have in mind. We’ll send photos of our work and one clear, all-in quote.