Burgundy in velvet, specifically
This is the combination people picture when they picture a jeweller's box, and there is a reason it survived: burgundy has more depth in velvet than in any other material. Send a physical reference — burgundy covers everything from wine to oxblood.
What burgundy does for the piece
The traditional jeweller's ground. It is warm, so yellow gold sits beautifully on it, and it reads as established before anything is opened — which is both the reason to choose it and the reason it looks like every other jeweller.
What burgundy shows
Little, because it is mid-dark and warm. It is one of the more forgiving colours for a counter box.
Which metals and stones burgundy suits
Yellow gold above all. Platinum and white gold can look slightly cold against it.
Why velvet
Velvet is a cut-pile fabric with a longer, softer nap than microfibre suede. It is the traditional jewellery lining and still the one most buyers associate with a gift.
Putting your logo on velvet
Velvet does not hold a hot-stamp the way board or leatherette does. A metal plate, or a lid card, is the more reliable way to carry a logo on a velvet exterior.
Cutting the interior in velvet
A velvet slot closes on the shank under its own spring. The pile hides the cut edge, so the slot can be made slightly generous without looking loose.
Brush with the pile. Avoid pressing a heavy piece into the same spot for months at a time, or the pile takes a set.
What we need from you
| What we need | Why |
|---|---|
| Colour reference | A Pantone number, a swatch or an existing box |
| Piece dimensions | Sets the interior |
| Burgundy in velvet | This is the combination people picture when they picture a jeweller's box, and there is a reason it survived: burgundy has more depth in velvet than in any other material. |
Frequently asked questions
How does burgundy behave in velvet?
This is the combination people picture when they picture a jeweller's box, and there is a reason it survived: burgundy has more depth in velvet than in any other material. Send a physical reference — burgundy covers everything from wine to oxblood.
What logo methods suit velvet?
Velvet does not hold a hot-stamp the way board or leatherette does. A metal plate, or a lid card, is the more reliable way to carry a logo on a velvet exterior.
How does velvet wear in use?
Brush with the pile. Avoid pressing a heavy piece into the same spot for months at a time, or the pile takes a set.
Will a burgundy reorder match?
Close, not identical, across dye lots. Order the full quantity in one run, and we keep a retained swatch to match later orders against.
Specify your burgundy boxes
Tell us the piece, your brand and the quantity you have in mind. We’ll send photos of our work and one clear, all-in quote.