Weight and width
A men's curb chain, a heavy signet or a wide ID bracelet all weigh more and sit wider than their women's counterparts. Interiors cut for a women's range will not hold them still.
Send the heaviest and widest pieces, not representative ones.
Finishes read differently
Menswear packaging tends to charcoal, navy, oxblood, black and natural leather, with a plate or a blind deboss rather than a bright foil.
That is a convention rather than a rule, but a box that ignores it reads as borrowed from the women's range.
Mixed categories in one counter
A men's counter often shows chains, signets, cufflinks and watches together. Four categories with four different interiors, and a house box that suits all four is a compromise.
Most counters end up with two or three specifications rather than one.
Gifting
A large share of men's jewellery is bought as a gift by someone else. That puts weight on the outside of the box — it is chosen and handed over by a person who has not seen the piece.
At a glance
| Piece | Interior needed |
|---|---|
| Curb chain | Deep channel with a keeper |
| Signet | Wide slot or flat pad, lid cleared for the face |
| Cufflinks | Two level seats with recesses for the fittings |
| ID bracelet | Wide channel, clasp clearance |
Frequently asked questions
Can one box suit a men's whole range?
Rarely. Chains, signets and cufflinks need different interiors. Most counters use two or three specifications.
What finishes suit a men's counter?
Charcoal, navy, oxblood, black and natural leather, usually with a plate or a blind deboss rather than a bright foil.
Are men's boxes bigger?
Generally yes — the pieces are heavier and wider. Send the extremes of your range.
Does gifting change the specification?
It puts more weight on the exterior, because the box is chosen and handed over by someone who has not seen the piece.
Tell us what you need
Tell us the piece, your brand and the quantity you have in mind. We’ll send photos of our work and one clear, all-in quote.