Chocolate in velvet, specifically
Chocolate velvet is warm and deep and it is one of the few dark colours that does not read as a substitute for black. Pile direction still has to run one way or one face reads lighter.
What chocolate does for the piece
A deep warm brown that reads as understated luxury rather than as a statement. It gives the weight of black with none of its severity, which is why menswear and watch brands keep returning to it.
What chocolate shows
Very little. It is one of the most forgiving colours on a counter, and in hide it improves with handling rather than marking.
Which metals and stones chocolate suits
Yellow and rose gold, warm stones, and menswear generally. Against platinum and diamonds it is too warm and too low in contrast.
Why velvet
Velvet is a cut-pile fabric with a longer, softer nap than microfibre suede. It is the traditional jewellery lining and still the one most buyers associate with a gift.
Putting your logo on velvet
Velvet does not hold a hot-stamp the way board or leatherette does. A metal plate, or a lid card, is the more reliable way to carry a logo on a velvet exterior.
Cutting the interior in velvet
A velvet slot closes on the shank under its own spring. The pile hides the cut edge, so the slot can be made slightly generous without looking loose.
Brush with the pile. Avoid pressing a heavy piece into the same spot for months at a time, or the pile takes a set.
What we need from you
| What we need | Why |
|---|---|
| Colour reference | A Pantone number, a swatch or an existing box |
| Piece dimensions | Sets the interior |
| Chocolate in velvet | Chocolate velvet is warm and deep and it is one of the few dark colours that does not read as a substitute for black. |
Frequently asked questions
How does chocolate behave in velvet?
Chocolate velvet is warm and deep and it is one of the few dark colours that does not read as a substitute for black. Pile direction still has to run one way or one face reads lighter.
What logo methods suit velvet?
Velvet does not hold a hot-stamp the way board or leatherette does. A metal plate, or a lid card, is the more reliable way to carry a logo on a velvet exterior.
How does velvet wear in use?
Brush with the pile. Avoid pressing a heavy piece into the same spot for months at a time, or the pile takes a set.
Will a chocolate reorder match?
Close, not identical, across dye lots. Order the full quantity in one run, and we keep a retained swatch to match later orders against.
Specify your chocolate boxes
Tell us the piece, your brand and the quantity you have in mind. We’ll send photos of our work and one clear, all-in quote.