What this construction is
A magnetic flap box has a lid that folds over the front and holds shut on a hidden magnet, with no visible catch anywhere. It is the cleanest closure line available and it holds firmly in a bag or a mailer.
Rigid board on this construction, specifically
The most common e-commerce box in the world is a printed board magnetic flap, and there is nothing wrong with it. The flap needs enough board weight to stay flat, or it curls in humidity and stops meeting the magnet squarely.
Getting the fit right
Magnet strength is matched to the weight and length of the flap. A long flap needs two magnets spaced apart rather than one strong one in the middle, or the corners lift while the centre holds.
The mistake to avoid
Magnets set too close to the surface show as a bump through a thin covering. It is caught on the sample, and it is the reason the covering material has to be decided before the magnet position is fixed.
Where it is used
Retail and e-commerce packaging where the box travels, and anywhere a visible clasp would break the look of the design.
Why rigid board
Board wrapped in paper or textured stock. The lightest and most shippable of the constructions, and the one that gives the widest colour and texture range.
Putting your logo on rigid board
Board is the best surface of all for print. Foil, deboss, spot varnish and flat colour all work, and fine typography holds.
Cutting the interior in rigid board
A board box is built around its insert; the insert is usually a die-cut foam or board platform wrapped in the lining material.
Keep dry. Board recovers from a light knock better than lacquer, but a wet mark is permanent.
What we need from you
| What we need | Why |
|---|---|
| Piece dimensions | Sets the interior |
| Rigid board colour | Matched to a Pantone reference or a swatch |
| Logo artwork | Vector gives the cleanest die or screen |
| Rigid board on this construction | The most common e-commerce box in the world is a printed board magnetic flap, and there is nothing wrong with it. |
Frequently asked questions
Is rigid board a good choice for a magnetic flap box?
The most common e-commerce box in the world is a printed board magnetic flap, and there is nothing wrong with it. The flap needs enough board weight to stay flat, or it curls in humidity and stops meeting the magnet squarely.
How does rigid board wear on this construction?
Keep dry. Board recovers from a light knock better than lacquer, but a wet mark is permanent.
Can it be made in our colour?
Yes — the rigid board is matched to a Pantone reference or a physical swatch, and confirmed on a sample.
What logo methods suit rigid board?
Board is the best surface of all for print. Foil, deboss, spot varnish and flat colour all work, and fine typography holds.
Can I see it before ordering?
Yes. A physical pre-production sample is made to your specification and the bulk run is held to the sample you approve.
Make your magnetic flap boxes
Tell us the piece, your brand and the quantity you have in mind. We’ll send photos of our work and one clear, all-in quote.