What it does
A counter mirror is the piece of display furniture that closes a sale. A customer who can see a piece on themselves is a different customer from one holding it.
Velvet on a counter mirror, specifically
Velvet on a mirror base absorbs the light that would otherwise bounce off the frame, which keeps the reflection clean. The pile does collect dust right at the mirror line, where it shows.
Getting the proportion right
Height and angle decide whether it works. Too low and the customer stoops; too upright and they see the ceiling. A mirror on a counter is set for someone seated or standing at that counter, not for a general height.
How velvet is applied to a display form
Velvet is glued over the form and the pile has to run the same way on every face, or one side of the same block reads darker than the other. On a curved form it is cut in panels rather than stretched, because pile flattens where it is pulled.
Where it is used
Any counter where earrings, necklaces or rings are tried.
Velvet under case lighting
Pile absorbs light instead of bouncing it, so a velvet display sinks into the background and the piece on it becomes the brightest thing in the case. It also means the display itself photographs dark, which suits a shop and not a catalogue shot.
The mistake to avoid
A mirror finished in the same material as the boxes ties the counter together. A generic mirror from a shopfitter does not.
Why velvet
Velvet-covered display reads as traditional and formal. The pile absorbs light rather than reflecting it, so the piece on top is the brightest thing in the case.
The pile shows handling and dust. Velvet display belongs behind glass, brushed regularly; on an open counter it ages faster than suede.
What we need from you
| What we need | Why |
|---|---|
| Height and footprint | Height and angle decide whether it works. |
| Velvet colour | Matched to a Pantone reference or a swatch |
| Velvet on this form | Velvet on a mirror base absorbs the light that would otherwise bounce off the frame, which keeps the reflection clean. |
Frequently asked questions
Can counter mirrors be made in our brand colour?
Yes — the velvet is matched to a Pantone reference or a physical swatch, and confirmed on a sample.
What sizes do counter mirrors come in?
They are made to your dimensions. Height and angle decide whether it works. Too low and the customer stoops; too upright and they see the ceiling. A mirror on a counter is set for someone seated or standing at that counter, not for a general height.
Is velvet a good choice for a counter mirror?
Velvet on a mirror base absorbs the light that would otherwise bounce off the frame, which keeps the reflection clean. The pile does collect dust right at the mirror line, where it shows.
What goes wrong most often with counter mirrors?
A mirror finished in the same material as the boxes ties the counter together. A generic mirror from a shopfitter does not.
Can counter mirrors be made to match our boxes?
Yes — the same velvet and the same colour across boxes and display, ordered in one run.
Specify your counter mirrors
Tell us your case or window height, what the counter mirrors have to show, and your brand colour. We’ll send photos of our work and one clear, all-in quote.