What it does
An easel stand is a sloped face on a small base, and a piece or a card leans against it. It is the simplest way to bring something up off a flat tray and angle it toward a standing customer.
Leatherette on a easel stand, specifically
A smooth face lets anything with a flat back slide. A leatherette easel needs a lip at the base, and it is better to design that in as a visible detail than to add a stop later.
Getting the proportion right
The angle is the whole specification. Too upright and the piece slides off; too shallow and it reads as lying down. The right angle depends on whether the customer is standing at a counter or looking down into a case, and those are different numbers.
How leatherette is applied to a display form
Leatherette is wrapped and its edges are turned under, so every visible edge is a folded edge rather than a cut one. It will not stretch far, so a tight compound curve is built up in sections with the joins placed where they face away from the customer.
Where it is used
Pendants, cards, certificates and single showpieces, in counters and windows. It is also the standard way to present a signed or credited piece where the text has to be read alongside it.
Leatherette under case lighting
It has a slight sheen, so a strong spot will show a highlight along the top of a riser. That is usually flattering on a plain block and unflattering on a curved bust, which is worth knowing before you specify it.
The mistake to avoid
An easel with no lip at the base is the most common mistake we correct. Without it, anything with a smooth back travels down the slope as soon as the case is knocked.
Why leatherette
Leatherette display gives a harder, more architectural line than fabric. The grain catches light along an edge, which defines the shape of a riser or a tray.
Wipes clean, which is why it suits trays that go on a counter and come back.
What we need from you
| What we need | Why |
|---|---|
| Height and footprint | The angle is the whole specification. |
| Leatherette colour | Matched to a Pantone reference or a swatch |
| Leatherette on this form | A smooth face lets anything with a flat back slide. |
Frequently asked questions
Can easel stands be made in our brand colour?
Yes — the leatherette is matched to a Pantone reference or a physical swatch, and confirmed on a sample.
What sizes do easel stands come in?
They are made to your dimensions. The angle is the whole specification. Too upright and the piece slides off; too shallow and it reads as lying down. The right angle depends on whether the customer is standing at a counter or looking down into a case, and those are different numbers.
Is leatherette a good choice for a easel stand?
A smooth face lets anything with a flat back slide. A leatherette easel needs a lip at the base, and it is better to design that in as a visible detail than to add a stop later.
What goes wrong most often with easel stands?
An easel with no lip at the base is the most common mistake we correct. Without it, anything with a smooth back travels down the slope as soon as the case is knocked.
Can easel stands be made to match our boxes?
Yes — the same leatherette and the same colour across boxes and display, ordered in one run.
Specify your easel stands
Tell us your case or window height, what the easel stands have to show, and your brand colour. We’ll send photos of our work and one clear, all-in quote.