What this construction is
A window box has a clear panel set into the lid, so the piece is visible without the box being opened. It changes what the packaging is for — the box becomes part of the display rather than something that hides the piece until the sale.
Velvet on this construction, specifically
A window in velvet needs a clean cut edge all around the aperture, and pile frays at a raw cut. The edge is turned into the aperture and held behind the panel, which is fiddly work and the part to inspect on the sample.
Getting the fit right
The aperture has to frame the piece, not the interior. An opening cut to the box rather than to what sits in it shows a lot of lining and a small piece lost in the middle of it, which is worse than no window at all.
The mistake to avoid
The clear panel is the part that scratches, and it scratches in storage before it ever reaches a customer. An interleaf between boxes in the carton is what prevents it, and it has to be asked for.
Where it is used
Self-service retail, online fulfilment where the box is opened on camera, and any counter where stock is browsed rather than brought out by an assistant.
Why velvet
Velvet is a cut-pile fabric with a longer, softer nap than microfibre suede. It is the traditional jewellery lining and still the one most buyers associate with a gift.
Putting your logo on velvet
Velvet does not hold a hot-stamp the way board or leatherette does. A metal plate, or a lid card, is the more reliable way to carry a logo on a velvet exterior.
Cutting the interior in velvet
A velvet slot closes on the shank under its own spring. The pile hides the cut edge, so the slot can be made slightly generous without looking loose.
Brush with the pile. Avoid pressing a heavy piece into the same spot for months at a time, or the pile takes a set.
What we need from you
| What we need | Why |
|---|---|
| Piece dimensions | Sets the interior |
| Velvet colour | Matched to a Pantone reference or a swatch |
| Logo artwork | Vector gives the cleanest die or screen |
| Velvet on this construction | A window in velvet needs a clean cut edge all around the aperture, and pile frays at a raw cut. |
Frequently asked questions
Is velvet a good choice for a window box?
A window in velvet needs a clean cut edge all around the aperture, and pile frays at a raw cut. The edge is turned into the aperture and held behind the panel, which is fiddly work and the part to inspect on the sample.
How does velvet wear on this construction?
Brush with the pile. Avoid pressing a heavy piece into the same spot for months at a time, or the pile takes a set.
Can it be made in our colour?
Yes — the velvet is matched to a Pantone reference or a physical swatch, and confirmed on a sample.
What logo methods suit velvet?
Velvet does not hold a hot-stamp the way board or leatherette does. A metal plate, or a lid card, is the more reliable way to carry a logo on a velvet exterior.
Can I see it before ordering?
Yes. A physical pre-production sample is made to your specification and the bulk run is held to the sample you approve.
Make your window boxes
Tell us the piece, your brand and the quantity you have in mind. We’ll send photos of our work and one clear, all-in quote.