What a watch box has to do
A cushion sized to the strap and clearance for the clasp. A deployant needs more room under the cushion than a pin buckle.
The moment it is opened
A watch box is often kept for the life of the watch, so construction matters more than on a gift box.
The mistake we correct most often
A cushion sized to the case and not to the clasp. A deployant needs more room under the cushion than a pin buckle, and it is the clasp that fouls first.
Velvet on a watch box, specifically
A velvet cushion compresses to the strap rather than the strap bending to the cushion, which is why it suits leather straps and vintage pieces. A steel bracelet is better on a firmer cushion — velvet lets a heavy bracelet settle over time.
What varies between versions
A single cushion, a cushion with a document recess, or a roll for travel. Ask how the customer will use it before choosing.
Why velvet for this
Velvet is a cut-pile fabric with a longer, softer nap than microfibre suede. It is the traditional jewellery lining and still the one most buyers associate with a gift.
Putting your logo on velvet
Velvet does not hold a hot-stamp the way board or leatherette does. A metal plate, or a lid card, is the more reliable way to carry a logo on a velvet exterior.
Cutting the interior in velvet
A velvet slot closes on the shank under its own spring. The pile hides the cut edge, so the slot can be made slightly generous without looking loose.
Brush with the pile. Avoid pressing a heavy piece into the same spot for months at a time, or the pile takes a set.
What we need from you
| What we need | Why |
|---|---|
| Watch dimensions | Sets the interior |
| Exterior and lining colour | Matched to a reference or swatch |
| Logo artwork | Vector gives the cleanest die or screen |
| Quantity in mind | Shapes what we propose |
| Velvet for this piece | A velvet cushion compresses to the strap rather than the strap bending to the cushion, which is why it suits leather straps and vintage pieces. |
Frequently asked questions
Is velvet a good choice for a watch box?
A velvet cushion compresses to the strap rather than the strap bending to the cushion, which is why it suits leather straps and vintage pieces. A steel bracelet is better on a firmer cushion — velvet lets a heavy bracelet settle over time.
How does velvet behave in use?
Brush with the pile. Avoid pressing a heavy piece into the same spot for months at a time, or the pile takes a set.
What logo methods suit velvet?
Velvet does not hold a hot-stamp the way board or leatherette does. A metal plate, or a lid card, is the more reliable way to carry a logo on a velvet exterior.
Can I see it before ordering?
Yes. A physical pre-production sample is made to your specification and the bulk run is held to the sample you approve.
Make your watch boxes
Tell us the watch, your brand and the quantity you have in mind. We’ll send photos of our work and one clear, all-in quote.