What a watch box has to do
A cushion sized to the strap and clearance for the clasp. A deployant needs more room under the cushion than a pin buckle.
The moment it is opened
A watch box is often kept for the life of the watch, so construction matters more than on a gift box.
The mistake we correct most often
A cushion sized to the case and not to the clasp. A deployant needs more room under the cushion than a pin buckle, and it is the clasp that fouls first.
Rigid board on a watch box, specifically
A board watch box is a shipping and presentation box rather than a keeper. It suits a microbrand where the customer is expected to wear the watch and recycle the box, and it should be specified honestly as that.
What varies between versions
A single cushion, a cushion with a document recess, or a roll for travel. Ask how the customer will use it before choosing.
Why rigid board for this
Board wrapped in paper or textured stock. The lightest and most shippable of the constructions, and the one that gives the widest colour and texture range.
Putting your logo on rigid board
Board is the best surface of all for print. Foil, deboss, spot varnish and flat colour all work, and fine typography holds.
Cutting the interior in rigid board
A board box is built around its insert; the insert is usually a die-cut foam or board platform wrapped in the lining material.
Keep dry. Board recovers from a light knock better than lacquer, but a wet mark is permanent.
What we need from you
| What we need | Why |
|---|---|
| Watch dimensions | Sets the interior |
| Exterior and lining colour | Matched to a reference or swatch |
| Logo artwork | Vector gives the cleanest die or screen |
| Quantity in mind | Shapes what we propose |
| Rigid board for this piece | A board watch box is a shipping and presentation box rather than a keeper. |
Frequently asked questions
Is rigid board a good choice for a watch box?
A board watch box is a shipping and presentation box rather than a keeper. It suits a microbrand where the customer is expected to wear the watch and recycle the box, and it should be specified honestly as that.
How does rigid board behave in use?
Keep dry. Board recovers from a light knock better than lacquer, but a wet mark is permanent.
What logo methods suit rigid board?
Board is the best surface of all for print. Foil, deboss, spot varnish and flat colour all work, and fine typography holds.
Can I see it before ordering?
Yes. A physical pre-production sample is made to your specification and the bulk run is held to the sample you approve.
Make your watch boxes
Tell us the watch, your brand and the quantity you have in mind. We’ll send photos of our work and one clear, all-in quote.