What it does
A puck is a low cylindrical seat with a slot across the top. It holds a ring upright at counter level, taking almost no vertical space.
Velvet on a ring puck, specifically
A puck is small enough to be covered in one piece with the pile all one way, which makes velvet pucks the cheapest good display you can buy. Order them as a set so the pile direction matches.
Getting the proportion right
Puck height decides whether a row of rings reads as a line or as a group. Uniform height reads as a set; varied heights read as a composition.
How velvet is applied to a display form
Velvet is glued over the form and the pile has to run the same way on every face, or one side of the same block reads darker than the other. On a curved form it is cut in panels rather than stretched, because pile flattens where it is pulled.
Where it is used
Low cases, flat trays and rows where height is limited.
Velvet under case lighting
Pile absorbs light instead of bouncing it, so a velvet display sinks into the background and the piece on it becomes the brightest thing in the case. It also means the display itself photographs dark, which suits a shop and not a catalogue shot.
The mistake to avoid
A slot cut for one shank width will not hold a range. For a mixed row, vary the slot rather than the puck.
Why velvet
Velvet-covered display reads as traditional and formal. The pile absorbs light rather than reflecting it, so the piece on top is the brightest thing in the case.
The pile shows handling and dust. Velvet display belongs behind glass, brushed regularly; on an open counter it ages faster than suede.
What we need from you
| What we need | Why |
|---|---|
| Height and footprint | Puck height decides whether a row of rings reads as a line or as a group. |
| Velvet colour | Matched to a Pantone reference or a swatch |
| Velvet on this form | A puck is small enough to be covered in one piece with the pile all one way, which makes velvet pucks the cheapest good display you can buy. |
Frequently asked questions
Can ring pucks be made in our brand colour?
Yes — the velvet is matched to a Pantone reference or a physical swatch, and confirmed on a sample.
What sizes do ring pucks come in?
They are made to your dimensions. Puck height decides whether a row of rings reads as a line or as a group. Uniform height reads as a set; varied heights read as a composition.
Is velvet a good choice for a ring puck?
A puck is small enough to be covered in one piece with the pile all one way, which makes velvet pucks the cheapest good display you can buy. Order them as a set so the pile direction matches.
What goes wrong most often with ring pucks?
A slot cut for one shank width will not hold a range. For a mixed row, vary the slot rather than the puck.
Can ring pucks be made to match our boxes?
Yes — the same velvet and the same colour across boxes and display, ordered in one run.
Specify your ring pucks
Tell us your case or window height, what the ring pucks have to show, and your brand colour. We’ll send photos of our work and one clear, all-in quote.