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Made to Order · Since 1971

Velvet Pendant Boards

Pendant boards in velvet, made to your dimensions and your colours. A velvet board holds a chain exactly where it is laid, which is the one thing smooth boards do badly. It is why pendant boards have been made in velvet for a century.

Velvet pendant boards for a jewellery counter, made by Chung Ngai
Velvet pendant boards — made to your dimensions and your colours

What it does

A flat board with slits or hooks along the top, holding several pendants side by side at the same height so a range is read as a range.

Velvet on a pendant board, specifically

A velvet board holds a chain exactly where it is laid, which is the one thing smooth boards do badly. It is why pendant boards have been made in velvet for a century.

Getting the proportion right

Slit spacing decides whether chains tangle. Pendants with long drops need more clearance between slits than short ones.

How velvet is applied to a display form

Velvet is glued over the form and the pile has to run the same way on every face, or one side of the same block reads darker than the other. On a curved form it is cut in panels rather than stretched, because pile flattens where it is pulled.

Where it is used

Counter cases and window boards showing a family of pendants.

Velvet under case lighting

Pile absorbs light instead of bouncing it, so a velvet display sinks into the background and the piece on it becomes the brightest thing in the case. It also means the display itself photographs dark, which suits a shop and not a catalogue shot.

The mistake to avoid

A board filled to capacity reads as stock rather than as display. Leaving every third slit empty usually presents better.

Why velvet

Velvet-covered display reads as traditional and formal. The pile absorbs light rather than reflecting it, so the piece on top is the brightest thing in the case.

The pile shows handling and dust. Velvet display belongs behind glass, brushed regularly; on an open counter it ages faster than suede.

What we need from you

What we needWhy
Height and footprintSlit spacing decides whether chains tangle.
Velvet colourMatched to a Pantone reference or a swatch
Velvet on this formA velvet board holds a chain exactly where it is laid, which is the one thing smooth boards do badly.

Frequently asked questions

Can pendant boards be made in our brand colour?

Yes — the velvet is matched to a Pantone reference or a physical swatch, and confirmed on a sample.

What sizes do pendant boards come in?

They are made to your dimensions. Slit spacing decides whether chains tangle. Pendants with long drops need more clearance between slits than short ones.

Is velvet a good choice for a pendant board?

A velvet board holds a chain exactly where it is laid, which is the one thing smooth boards do badly. It is why pendant boards have been made in velvet for a century.

What goes wrong most often with pendant boards?

A board filled to capacity reads as stock rather than as display. Leaving every third slit empty usually presents better.

Can pendant boards be made to match our boxes?

Yes — the same velvet and the same colour across boxes and display, ordered in one run.

Specify your pendant boards

Tell us your case or window height, what the pendant boards have to show, and your brand colour. We’ll send photos of our work and one clear, all-in quote.