What it does
A tree carries several pairs on branching arms, so a range is read as a range rather than as separate pieces.
Velvet on a earring tree, specifically
A tree has thin arms, and velvet over a thin arm makes it look thicker than it is. Where the design is meant to look fine, suede or metal holds the line better.
Getting the proportion right
Arm spacing decides whether drops tangle. Long drops need more clearance between arms than studs do.
How velvet is applied to a display form
Velvet is glued over the form and the pile has to run the same way on every face, or one side of the same block reads darker than the other. On a curved form it is cut in panels rather than stretched, because pile flattens where it is pulled.
Where it is used
Counter display of a range, and trade-fair stands.
Velvet under case lighting
Pile absorbs light instead of bouncing it, so a velvet display sinks into the background and the piece on it becomes the brightest thing in the case. It also means the display itself photographs dark, which suits a shop and not a catalogue shot.
The mistake to avoid
A tree loaded to capacity reads as stock, not as display. Half-filled is usually the better presentation.
Why velvet
Velvet-covered display reads as traditional and formal. The pile absorbs light rather than reflecting it, so the piece on top is the brightest thing in the case.
The pile shows handling and dust. Velvet display belongs behind glass, brushed regularly; on an open counter it ages faster than suede.
What we need from you
| What we need | Why |
|---|---|
| Height and footprint | Arm spacing decides whether drops tangle. |
| Velvet colour | Matched to a Pantone reference or a swatch |
| Velvet on this form | A tree has thin arms, and velvet over a thin arm makes it look thicker than it is. |
Frequently asked questions
Can earring trees be made in our brand colour?
Yes — the velvet is matched to a Pantone reference or a physical swatch, and confirmed on a sample.
What sizes do earring trees come in?
They are made to your dimensions. Arm spacing decides whether drops tangle. Long drops need more clearance between arms than studs do.
Is velvet a good choice for a earring tree?
A tree has thin arms, and velvet over a thin arm makes it look thicker than it is. Where the design is meant to look fine, suede or metal holds the line better.
What goes wrong most often with earring trees?
A tree loaded to capacity reads as stock, not as display. Half-filled is usually the better presentation.
Can earring trees be made to match our boxes?
Yes — the same velvet and the same colour across boxes and display, ordered in one run.
Specify your earring trees
Tell us your case or window height, what the earring trees have to show, and your brand colour. We’ll send photos of our work and one clear, all-in quote.