What it does
A tall narrow form that carries a chain at full length, so the drape and the link pattern are visible rather than coiled.
Velvet on a chain display, specifically
Chains slide, and velvet is the only common covering that stops them. On a chain display that means fewer clips and a cleaner look.
Getting the proportion right
Height has to suit the longest chain shown. A chain that pools at the base has lost the point of the display.
How velvet is applied to a display form
Velvet is glued over the form and the pile has to run the same way on every face, or one side of the same block reads darker than the other. On a curved form it is cut in panels rather than stretched, because pile flattens where it is pulled.
Where it is used
Window displays and counter cases for chains and long necklaces.
Velvet under case lighting
Pile absorbs light instead of bouncing it, so a velvet display sinks into the background and the piece on it becomes the brightest thing in the case. It also means the display itself photographs dark, which suits a shop and not a catalogue shot.
The mistake to avoid
A chain hanging on a hard edge will mark over weeks. The top edge should be radiused and covered, not square.
Why velvet
Velvet-covered display reads as traditional and formal. The pile absorbs light rather than reflecting it, so the piece on top is the brightest thing in the case.
The pile shows handling and dust. Velvet display belongs behind glass, brushed regularly; on an open counter it ages faster than suede.
What we need from you
| What we need | Why |
|---|---|
| Height and footprint | Height has to suit the longest chain shown. |
| Velvet colour | Matched to a Pantone reference or a swatch |
| Velvet on this form | Chains slide, and velvet is the only common covering that stops them. |
Frequently asked questions
Can chain displays be made in our brand colour?
Yes — the velvet is matched to a Pantone reference or a physical swatch, and confirmed on a sample.
What sizes do chain displays come in?
They are made to your dimensions. Height has to suit the longest chain shown. A chain that pools at the base has lost the point of the display.
Is velvet a good choice for a chain display?
Chains slide, and velvet is the only common covering that stops them. On a chain display that means fewer clips and a cleaner look.
What goes wrong most often with chain displays?
A chain hanging on a hard edge will mark over weeks. The top edge should be radiused and covered, not square.
Can chain displays be made to match our boxes?
Yes — the same velvet and the same colour across boxes and display, ordered in one run.
Specify your chain displays
Tell us your case or window height, what the chain displays have to show, and your brand colour. We’ll send photos of our work and one clear, all-in quote.